Who is Watching Nollywood — The Industry #3
This report takes an introspective look into the industry’s performance, spotlights creatives and projects to watch out for and most importantly, answers some questions about the Nigerian audience.
The latest issue of In Nollywood’s “The Industry” is finally out. It’s our most extensive journal yet, offering a comprehensive report on the Nigerian film ecosystem in 2023, covering streaming, local box office, actors, producers, and audience insights.
Nollywood recorded several breakthroughs in 2023. We achieved the elusive one billion naira mark in our local box office, thanks to Funke Akindele’s A Tribe Called Judah.
The Black Book, a locally funded Netflix Original, also conquered global territories, securing top spots in regions like South Korea. Furthermore, the art-house film Mami Wata made history as the first home-produced film to premiere at the prestigious Sundance Film Festival and receive an NAACP nomination.
Despite these highs, the industry still struggles with consistently sustaining and attracting new audiences at the box office and translating these pockets of success into an all-round industry growth through the structures and talent pipelines.
Our report delves into industry performance, spotlights the trailblazing creatives making things happen, and identifies rising talents to watch while addressing crucial questions about the film audience.