The Nigerian box office announced a profit in 2022 but the numbers are more than meets the eyes. What really happened and how did Funke Akindele save the day again?
I wish we aren’t satisfied with where we are now. The numbers are impressive but crumbs in comparison to where we can be. Add quality scripts to what we have now and the ROI will be massive.
We can fix our concerns-admittance at the cinema, market share, profit margins and access to investments- by focusing on the story. All those problems and still retain the now gold- streaming
The quality of the script is one of the most important elements of a successful film or television show. A strong script can elevate even mediocre acting and production values, while poor writing can drag down even the most polished productions.
As the industry has garnered exposure, neglect for the story, the foundation on which every great film is built has only increased. In addition to the issues of over-valuing cast influence, location and “oyinboishness”, we are now unduly focused on the picture.
How does one say this without sounding too critical or impatient with the industry?
I acknowledge that Nollywood is still a growing and evolving industry, and that improvements are being made all the time. A few Nollywood filmmakers are now paying some attention to the quality of their scripts albeit all misplaced on the “Africanity” or language than on compelling plots.
The success Streamer wars for content is giving to some films is a natural result. It shouldn’t in any way be misinterpreted as a reward from excellence.
I worry that the success may be misleading and distracting us from the real issue hindering Nollywood in cinemas all along- Story.
I wish we aren’t satisfied with where we are now. The numbers are impressive but crumbs in comparison to where we can be. Add quality scripts to what we have now and the ROI will be massive.
We can fix our concerns-admittance at the cinema, market share, profit margins and access to investments- by focusing on the story. All those problems and still retain the now gold- streaming
The quality of the script is one of the most important elements of a successful film or television show. A strong script can elevate even mediocre acting and production values, while poor writing can drag down even the most polished productions.
As the industry has garnered exposure, neglect for the story, the foundation on which every great film is built has only increased. In addition to the issues of over-valuing cast influence, location and “oyinboishness”, we are now unduly focused on the picture.
How does one say this without sounding too critical or impatient with the industry?
I acknowledge that Nollywood is still a growing and evolving industry, and that improvements are being made all the time. A few Nollywood filmmakers are now paying some attention to the quality of their scripts albeit all misplaced on the “Africanity” or language than on compelling plots.
The success Streamer wars for content is giving to some films is a natural result. It shouldn’t in any way be misinterpreted as a reward from excellence.
I worry that the success may be misleading and distracting us from the real issue hindering Nollywood in cinemas all along- Story.
Finally to the publication 😄
A long way from the first publication. I always enjoy the data analysis more, but for some reason, this time I read through the features with zest.
Ehe! So this is the man that composed Karashika 😂. I hope this massive love our Billionaire anthem got made him some too lol.
Great job, guys. All my love.